Fundraising and Development
K Group’s approach to fundraising is focused, unique,
and very results oriented. Campaigns succeed or fail depending
upon the level of excitement and “passion for the cause”
that is brought to each campaign. K Group has unmatched expertise
in developing strategies and raising money for good causes that
meet the needs of the donor community.
Donors in today’s environment are more demanding than
ever in terms of their desire to be connected with charities
that (1) have a well articulated vision and
strategy for success, (2) generate “positive
energy” in the communities they serve, (3)
promise to be good stewards of the funds they use, and, most
importantly, (4) connect them to other like-minded
donors in ways that further their personal and professional
goals. The fundraising arena has become an aggressive environment
for even the most well known non-profit. “You have one
chance to make your first impression to donors” is K Group’s
philosophy. We therefore prepare our clients thoroughly before
appealing to their communities.
In general, K Group follows these steps in approaching
a fundraising assignment:
• Articulate (in marketable terms) the brand promise
for your organization – a concise statement
that differentiates your organization and cause from the other
myriad of potential funding competitors.
• Refine the vision and strategy needed to move the
organization to a higher level of sustained performance,
including a funding strategy that takes advantage of Board
of Director, community, partner, and staff relationships.
• Recommend and gain full Board and staff agreement
on a campaign document that is both realistic
and achievable, while meeting the core needs of the organization.
• Build a strategic roadmap in sufficient detail to
communicate the unique programs and functional
services delivered by your organization – enabling the
non-profit to accurately build its new operating
budgets and management requirements necessary to
sustain the organization.
• Assist in identifying and securing leadership gifts
equal to 50% of identified capital needs including
direct attendance at the key donor meetings (as appropriate).
• Develop a target list of 100 to 150 high potential
donors capable of funding 80% - 90% of your capital
• Accelerate the fundraising timeline by recommending
and implementing programs that draw on an in-depth
knowledge of potential donors – beyond the size of their
• Bring the program vision to life through implementation
of marketing, communications and PR programs that
build upon the unique needs and interests of target
• Connect the non-profit agency with large numbers of
grass roots donors by growing community interest
in the newly refined vision for the organization.
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