K Group was founded in 1989 by an experienced group of professionals
from New York and Washington DC. The company moved its headquarters
to Phoenix Arizona in 1992 where it merged with the public relations
firm, Shover Communications in 1994.
Over the past 15 years K Group has provided marketing services
to the hospitality industry, business-to-business sellers, magazine
publishers, newspaper publishers and to charitable foundations
and non-profit organizations.
K Group’s approach to client problems employs state-of-the-art
analytical tools combined with practical hands-on experience.
This enables us to achieve uncommon results for our clients
and regularly exceed their expectations.
We work with clients in the manner that best meets their needs:
• Project-based (with a guaranteed “not-to-exceed
Incentive-based (where we share in the risks and rewards)
• Retainer-based (as part of your management team)
Since founding K Group in 1989, the average client relationship
has exceeded seven years.
Long-term relationships are a hallmark of the firm’s
• One charitable foundation client has used K Group services
for eight years.
• Four newspaper clients out-sourced their strategic marketing
function to K Group for an average of just over
• One client retained K Group for four years to track
customer satisfaction before internalizing the function.
• Three pricing clients use K Group every two years to
re-structure their pricing based on advertiser reaction
to past pricing actions.
K Group’s business is based on strong word of mouth and
uncommon results to the most difficult business problems.
Our consultants are sought after as expert witnesses in areas
of litigation support for clients. They speak at national and
regional conferences quarterly – sharing the expertise
accumulated over the past 20 years of professional consulting
and corporate work experience.
Giving Back to the Community
K Group has a strong charitable giving belief. Annually, K Group
donates 10% of corporate profits to deserving local and national
charities. In addition, K Group’s officers serve on a
number of charitable board of directors including Arizona Community
Foundation, a fraternal educational foundation, AZ Humane Society
(advisory committee), and Northern Arizona University Foundation
(past board member). Have
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Teleconsulting: The New Option
A number of K Group clients take advantage of our telephone
and internet consulting option. Travel is expensive. And while
it certainly is important to establish face-to-face relationships,
the expense and time involved in extensive travel stops projects
before they get off the ground.
To solve this problem and, in the process, cut from 25% to 50%
of the cost of a project, K Group initiated the Tele-Consulting
Option in 2002. The concept is simple - - frequent
tele-conferences to discuss data collection, project design,
update progress, present final reports, provide ongoing advice
and counsel and be available for crisis counseling in just a
moment’s notice. K Group can provide this option for any
client whether it is a retainer, hourly, or project-based relationship.
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