Managing Price
Managing Price — K Group, Inc.
Overview
K Group established a leadership position in the development and implementation of new pricing strategies in the late 1980s. Adopting and refining the concepts of value-based pricing in 1988, K Group has applied those concepts effectively in a number of industry settings.
Since 1995 K Group has concentrated on pricing strategy in two primary areas: Subscription Pricing and Advertiser Pricing.
K Group has developed proprietary tools to simulate new pricing strategies and accurately predict the results (both volume and revenue). K Group uses a combination of primary research and actual transaction data from our client's internal systems to build new pricing strategies.
Practice Areas
Subscription Pricing
K Group's subscription pricing practice focuses on developing and implementing strategies that maximize subscriber revenue while maintaining circulation volume. Our proprietary simulation tools allow clients to test pricing scenarios before committing to market changes.
Advertising Pricing
Our advertising pricing practice helps publishers and media companies develop rate structures that reflect true market value. We use transaction data and primary research to build pricing strategies that grow advertising revenue.