Managing Price
  Since 1995, K Group has developed pricing strategies in two primary areas:
---> Subscription Pricing
---> Advertising Pricing

  Advancing Charities
and Foundations
  K Group has served the non-profit community since 1983 in three core areas:
---> Board Development/Strategy
---> Fundraising
---> Community Relations
Building Revenue
  K Group applies decision-based
marketing techniques to build new sources of revenues:
---> Sales Force Productivity
---> Word of Mouth Marketing
---> Business Development

Choosing the right marketing consulting firm can be
challenging. You want a firm that has experience,
industry knowledge, and, of course, innovative ideas

We aspire to be an integral part of our client's sales,
marketing and community relations team. Our
client relationships are unmatched in depth
and longevity.

K Group's mission…
to provide leading-edge marketing and communi
ty relations support through:

• A Decision-Based Approach to Marketing
• Trackable, Results-Orientated Assignments
• Quantitative, Value-based Research
• Focused Resources at the “Point of Difference”
With a strong commitment to the communities
we serve

Office: (480) 563 2430 • (November to April)
Office: (928) 635-0775 • (May to October)

Working to create
better communities
for tomorrow.
View Her Bio
Bringing decision-
based marketing to
a broad range of business situations.
View His Bio
  Special Topics

---> Newspaper adds new
subscription type
---> AZ Humane Society realizes $14 mm success
with K Group strategy
---> Newspaper advertising
grows by 18%
---> Compelling "stories" can
drive marketing success
---> Non profit benefits from
K Group strategy
---> Newspapers adopt
Structural AD-Rate Pricing
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